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Read It, Remember It, Put It to Work

You read a book and a week later you hardly remember a thing. You watch a video and a day later it’s lost from your memory… The fix? Always write down your three biggest takeaways from anything nonfiction that you read or watch. Keep a notebook or file just for this purpose. Review it often. … Read more

How to Make Big Money With a Small Email List

You’re just starting out and your list only has 500 or 1,000 people. While it’s true you would gladly trade your small list for one that’s 100 times bigger, it’s also true that if you treat your little list right, you can still make really good money. How does that work? By getting personal. First, … Read more

Want More Email Opens? Try a Negative Subject Line

This may or may not work for your list, but… It can be effective for most marketers. If you’re not getting the open rates you seek, try using a negative headline. For example, instead of… You’re going to love this product This works amazing and even does the dishes Having an awesome day, here’s why … Read more

Build the Audience Before You Build the Product

There are two ways to start a business. Method #1 is the method chosen by nearly all online marketers, and it goes like this: You have a great idea. A terrific idea. The idea of the century. Or just a good idea. In any case, you think about it. You do some research. You talk … Read more

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